Behind the Scenes: Fall/Winter Preview

When green3 shoots for our catalogs, it’s not always just serious and professional.

Jane on the set of the green 3 Fall/Winter catalog shoot.

Jane on the set of the green 3 Fall/Winter catalog shoot.

Over the course of 5 days, green 3 had more than 2000 photos taken with tons of new garments for when the leaves start to change and snow begins to fall. We know we have a few months before that, seeing as it’s finally warming up a bit across Wisconsin, but here’s a glimpse behind the curtain into what we’re doing this year.

Jane trying on our paw-friendly clothing.

Jane trying on our paw-friendly clothing.

In order to get certain shots, the photographer must get the model to pose in a various amount of ways, or even get her to laugh a little, to get the photo that truly represents what green 3 is about: femininity, individuality, and fun!

Our big idea #1 is Holiday. What started as Jane trying to balance turned into…

Jane acting like herself to represent green3.

Jane representing the coziness of the Holidays.

Jane is wearing the printed scarf and matching skirt, with the holiday long-sleeve shirt.

Jane is wearing the printed scarf and matching skirt, with the holiday long-sleeve shirt.

For example, in the below shot, Jane was told to act like a vampire so that she could represent a woman who is mysterious and goth. She couldn’t help but laugh and have fun making silly faces toward the camera.

Fall/Winter Preview

Jane doubled over after asking to act like a vampire.

However, the end shot was phenomenal, and captures our big idea #3: Halloween.

Jane is sporting our Halloween idea, a layered skull shirt, accompanied with the skull scarf, hand warmers, and boot cuffs.

Jane is sporting our Halloween idea, a layered skull shirt, accompanied with the skull scarf, hand warmers, and boot cuffs.

Our #4 big idea is Fall– Jane needed to get some giggles out before she could deliver the true, Fall smile.

Behind the Scenes: Fall/Winter

Jane couldn’t hide her giggle during the Fall photo shoot.

Jane rocking the layered fox shirt with the printed skirt.

Jane rocking the layered fox shirt with the printed skirt.

We fully believe in everyone’s true self, which is why we are proud of the way our photo shoots are conducted.

We even included Ms. Belladonna in our photo shoots. Being an Italian beauty, she adores modeling. She does work for treats, pasta, or whatever happens to be cooking in your kitchen. More of Bella can be found on Twitter, Instagram and Facebook.

Bella

Ms. Bella with Jim Martin, co-founder of green3 apparel.

We are launching new scarves, hand warmers, shirts, skirts and sweaters, all which are the same organic cotton and recycled or re-purposed materials. Stay tuned to read about where the inspiration comes from, the story behind each piece of cloth, and when these gems will be released!

Throwback Thursday

It’s Throwback Thursday, and we’re going back in time to green 3’s signature garment that holds our company’s values true. Our first short-sleeved, water-based ink shirt was “Peaceful.”

TBT: Our first shirt!

This was the first shirt made and sold from our company. The organic t-shirt utilizes water-based ink, a process that allows the ink to penetrate the fibers. Water-based inks are thinner and harder to control, which is why a lot of garments don’t have them. Typical screen printing uses petroleum-based ink, which gives shirts the rubbery feel. It’s also something you can feel on the shirt if you run your hand on it and sometimes when stretched, can crack or break off. With water-based ink, shirts are smooth, soft, breathable, and won’t crack, peel, or fade.

All of green 3’s shirts start in Minnesota and migrate back to Oshkosh, Wisconsin, where the water-based inks are printed on. The original shirt is not on our shelves anymore, but there are plenty of other wonderful, water-based shirts to choose from.

the story of a green 3 scarf*…

Last week we talked about our tee shirts – what about one of our scarves?

This process also starts with an idea or inspiration – but the design work is a little more time consuming. Our artist works with individual pixels when designing our knit goods: 1 pixel = 1 stitch. Once the design is created, colors must be chosen from a selection of recycled cotton yarns. The design is then sent from our office, in Oshkosh, Wisconsin, to an 80+ year old family owned knitting company in New York.

The knitter receives the yarn from a supplier in Georgia that specializes in manufacturing recycled cotton yarns. Once the design has been knit, it must be washed (pre-shrunk) and then it moves on to be cut and sewn. After the product is finished, it’s boxed up and shipped to our warehouse in Oshkosh, Wisconsin – ready to ship all over the U.S. and Canada!

*This process is the same for all of our knit goods: handwarmers, hats, mittens, sweaters and throws. All of these products are made with 75% pre-consumer recycled cotton and 25% acrylic.

BLOG Image - the story of a green 3 scarf 2015

In case you missed last week’s post – the story of a green 3 tee shirt… click here!

the story of a green 3 tee shirt…

Have you ever wondered where a green 3 tee shirt comes from?
How does it come to be a tee shirt?

It’s time for you to find out!

It all begins with an idea, sometimes that idea is just a sketch or description that is turned into a screen printable design by our in house artist, here in Oshkosh, WI

Then comes the production of a tee shirt – we start with 100% organic cotton that is grown in the USA or overseas. Yes, I said overseas, and here’s the scoop on that. The land in which organic crops grow cannot be treated with herbicides or synthetic chemicals for at least 3 years before it is eligible for organic certification. Once approved, the organic crops cannot be treated with fertilizers, herbicides, insecticides, fungicides or any other synthetic chemicals. This being said the demand cannot be met in the USA alone and therefore crops are also grown overseas.

Once the cotton is harvested it is sent to a 100+ year old family owned knitting mill in Minnesota to be knit and rolled into 60+ yard rolls of cloth. From there the cloth is then sent to North Carolina to be dyed into a select variety of colors that we’ve chosen for the current season. Now, it’s time to get to the tee shirt manufacturing! Once the cloth has been dyed and re-rolled it is sent to Hurley, Wisconsin where the various pieces of a tee shirt are cut out and sewn. For a tee shirt there are five pieces and seven for our double-up tees. One more trip to Oshkosh, Wisconsin where the original design is screen printed on with water based inks. Once ink is dried and set the tees are then washed – they’re pre-shrunk for you – folded and bagged. The final voyage in production – to our warehouse, less than 5 miles away, stocked and ready to be shipped all around the U.S. and Canada!
BLOG Image - the story of a green 3 tee shirt 2015

green 3 & Disney

You may have noticed some green 3 products in Epcot in Florida as we recently partnered with Disney. You will find some American & Canadian themed merchandise made by green 3 (sweaters, scarves and handwarmers).  These knit goods are made with 75% pre-consumer recycled cotton and 25% acrylic, designed in Oshkosh, Wisconsin and knit in Binghamton, New York, by a family run business. Made in the USA!

Disney has a growing commitment to merchandise American made products. Although not all their manufacturing is done in the USA, they are committed to safe and respectful workplaces. Disney has even made a public list of all the facilities that manufacture Disney-branded products. They want to help spread the word about improving working conditions all over the world.

At green 3 we are very honored to be working with Disney and spreading the word about our environmentally friendly and made in the USA products!

Check out a couple images from Epcot!
Disney green 3 epcot 2014