Green 3 Proudly Introduces 100% Chick!

All of us here at green 3 are really excited to introduce you to our newest initiative: 100% Chick.


The 100% Chick brand is all about fun, individualism, personality, and a zest for life! Each 100% Chick product allows women everywhere to tell the world exactly what type of chick they are. Additionally, it provides great gift ideas for chicks that you know. Although caution is advised, it might be good to be absolutely positive that the recipient agrees with your assessment of them (that will make more sense once you check out the 100% Chick website)!

If you’ve been a fan of green 3 for awhile, you may know that the chicks actually made their debut back in 2008 as part of the green 3 offering. While received well, there was a disconnect between the more thoughtful vibe of green 3, and the irreverent nature of the chicks. It was at that time that we made the decision that we would put the chicks back in the coops, and wait until we had the opportunity to hatch them as their own brand. (How was that for several bad puns in one sentence?! ) Well time flies when you’re having fun, and now several years later the opportunity presented itself to bring the chicks back into the spotlight with their own brand and website. Beyond that, these chicks have their own Facebook page, Pinterest page, and Twitter account. (Would you expect anything less considering that there is a “Computer Chick” among them?)

100% Chick AccessoriesIt’s important to note that 100% Chick is different from green 3 in a few key ways.  Most importantly is the fit of the tees. While green 3 features a more fitted garment, 100% Chick features a more relaxed garment.  We recognize that there are chicks of all sizes and body types, and we wanted to make sure that we had the perfect size for all of them. You will also notice that 100% Chick features fun accessories like coffee mugs and mouse pads. There are many more fun accessories coming, as we think this brand is ideally suited for items like ornaments, water bottles and more.

For our launch there are over 100 chicks to choose from. But I can promise you that we already have ideas for hundreds more! If there is a chick you would like to see, please send us your thoughts at

100 Chick TeesYou also may notice that the tees are 100% cotton, and not 100% organic cotton. Given that the chicks are under the green 3 umbrella you might ask why this is? The answer is pretty simple. Every brand has qualities that make it unique and different. Green 3 was conceived with environmental consciousness at the core of its DNA. That will never change. We felt that to duplicate those core tenants within the 100% Chick brand only served to diminish the individuality of both. With that being said, one core principal of green 3 will be present in 100% Chick, and that is our desire to try and create jobs at home.  With that in mind, the 100% Chick tees are USA made, and they are developed, marketed, packaged and shipped from Oshkosh, WI.

As a final note, we would like to thank all of our loyal fans who have supported green 3 over the years. Without your help and passion, we would not be here today, growing green 3, and launching new initiatives like 100% Chick. If you have a moment, please check out the 100% Chick website at We are aggressively building the 100% Chick Facebook and Pinterest pages; connect with us there and over the next few weeks we think you will see them develop into really fun destinations. You can also subscribe to the 100% Chick newsletter to find out about upcoming sales and promotions – and get the latest scoop from the coop!

Thanks again, and we hope you enjoy 100% Chick as much as we do. If you do like it, please let your friends know. Just tell them to go to  to check out the cutest chicks in America! And in the meantime, let us know: “What kind of Chick are you?

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2 thoughts on “Green 3 Proudly Introduces 100% Chick!

  1. the shirts are very cute, however I have always hated referring to women as “chicks” as if they are cute, fluffy things that are to be looked at. To me, it’s the equivalent of calling little girls “cupcakes” or equally nauseating names that are void of personality and focus on looks alone. So even though I love your store and products I will not be purchasing any of the “chick” line. Frankly I was kind of surprised at these by such a progressive company.

    • Hi Jen. Thank you for taking the time to share your thoughts with us. We sincerely appreciate it.

      As you probably know, green 3 is owned by Sandy Martin. Sandy is a strong willed, independent woman who has built an amazing small company after having a pretty good corporate career. She did this while raising a wonderful daughter and being a great sister and wife. One of Sandy’s greatest attributes is her sense of humor. She’s quick to laugh and find the fun in most situations. She’s the adult that the kids love to play with during family get togethers! It was this spirit that drove the creative behind the Chicks. Sandy sees herself as the Shy Chick, or the Party Chick, or the Rainy Chick. It just depends on the day!

      As a company we celebrate women. Sometimes in very serious ways and sometimes in really lighthearted ways. But always in respectful ways.

      Again, thank you for your comments. We completely understand your position and hope that our response helped you understand ours.

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