The Story of a Green 3 Catalog

Have you ever wondered why catalogs are made the way they are? Why some clothes are on people and some are just on a mannequin, or why some garments are laid flat? Today, behind the desk of Green 3 Apparel, we have answers just for you!

How long does it take to create a Green 3 catalog?

The creation of the catalogs can take months for planning, production and final touches. It starts with co-founders Sandy and Jim Martin thinking of big ideas from Green 3’s next season. They have a general idea of page count and categories, but not always what products will go on what pages.

Layout begins when there’s a better idea of how the catalog will come together. Templates are made and sent to Alex, our in-house graphic artist, who does proportion, spacing and sizing adjustments.

How do you decide which photos of people or mannequins to use?

When we create any garments for Green 3, we have a checklist in mind for our loyal customers:

1. Does it appeal to you?

2. Does it feel good?

3. Does it fit?

4. Can you afford it?

5. Where is it made?

With that in mind, we look for the best images that will help you see what needs to be seen, which are the graphics we design and the details of the garment. We plan our big ideas and decide which look is best for our fit and sizing. We also consider what products are being shown and the emotions. When we display our Halloween idea, we LOVE when our model, Jane, is having a blast, because we know that your consumers will love having fun, too.

How do you decide which order to place your ideas?

This upcoming catalog for our fall/holiday lines will be the first time we are using a full page for our big ideas. We are doing this to show our customers what we think are the most important trends for the upcoming season. We also consider which products can be adjacent to each other. For example, our catalog features our Halloween and Fall line right next to each other.

How many catalogs are printed?

This next season, we are printing 7,000! We give these to our sales representatives and customers, just like you!

I love Green 3 and I need it NOW for my store! Please give me a catalog!

Looking to get Green 3 for your retail stores? Our website not only features everything from the catalog online, but we also have a request form to get a catalog. We just need a little information from you! We can send it electronically or through mail- whichever is most convenient for you. Click here if you just HAVE to have Green 3!

Okay, I don’t own a store. Now what can I do?

Green 3, although more of a wholesale company, also offers retail products. Check out our website here, and don’t forget about our weekly sales!

Shares 7

Behind the Scenes: Fall/Winter Preview

When green3 shoots for our catalogs, it’s not always just serious and professional.

Jane on the set of the green 3 Fall/Winter catalog shoot.

Jane on the set of the green 3 Fall/Winter catalog shoot.

Over the course of 5 days, green 3 had more than 2000 photos taken with tons of new garments for when the leaves start to change and snow begins to fall. We know we have a few months before that, seeing as it’s finally warming up a bit across Wisconsin, but here’s a glimpse behind the curtain into what we’re doing this year.

Jane trying on our paw-friendly clothing.

Jane trying on our paw-friendly clothing.

In order to get certain shots, the photographer must get the model to pose in a various amount of ways, or even get her to laugh a little, to get the photo that truly represents what green 3 is about: femininity, individuality, and fun!

Our big idea #1 is Holiday. What started as Jane trying to balance turned into…

Jane acting like herself to represent green3.

Jane representing the coziness of the Holidays.

Jane is wearing the printed scarf and matching skirt, with the holiday long-sleeve shirt.

Jane is wearing the printed scarf and matching skirt, with the holiday long-sleeve shirt.

For example, in the below shot, Jane was told to act like a vampire so that she could represent a woman who is mysterious and goth. She couldn’t help but laugh and have fun making silly faces toward the camera.

Fall/Winter Preview

Jane doubled over after asking to act like a vampire.

However, the end shot was phenomenal, and captures our big idea #3: Halloween.

Jane is sporting our Halloween idea, a layered skull shirt, accompanied with the skull scarf, hand warmers, and boot cuffs.

Jane is sporting our Halloween idea, a layered skull shirt, accompanied with the skull scarf, hand warmers, and boot cuffs.

Our #4 big idea is Fall– Jane needed to get some giggles out before she could deliver the true, Fall smile.

Behind the Scenes: Fall/Winter

Jane couldn’t hide her giggle during the Fall photo shoot.

Jane rocking the layered fox shirt with the printed skirt.

Jane rocking the layered fox shirt with the printed skirt.

We fully believe in everyone’s true self, which is why we are proud of the way our photo shoots are conducted.

We even included Ms. Belladonna in our photo shoots. Being an Italian beauty, she adores modeling. She does work for treats, pasta, or whatever happens to be cooking in your kitchen. More of Bella can be found on Twitter, Instagram and Facebook.

Bella

Ms. Bella with Jim Martin, co-founder of green3 apparel.

We are launching new scarves, hand warmers, shirts, skirts and sweaters, all which are the same organic cotton and recycled or re-purposed materials. Stay tuned to read about where the inspiration comes from, the story behind each piece of cloth, and when these gems will be released!

Shares 0

Spring Summer 2015 is here!

Even though it may be a winter wonderland here in Wisconsin we’re already thinking Spring & Summer!

The new line is here and full of great designs:

  • Spring: flowers, a bicycle, doily inspired animals adorn short sleeve and our double-up tees for those cool spring days
  • Americana: In addition to our infamous US Flag throw we’ve added 2 sweaters, a tee skirt, a scarf, handwarmers and brought back an old favorite (US Map Quilt Tee)
  • Celebrate: We’ve designed some wonderful tees and accessories for Valentine’s Day & St. Patrick’s Day
  • Banana & Bean: Introducing Banana the Cat & Bean the Dog! Making their début on organic cotton tees, recycled cotton handwarmers, kitchen towels and throw blankets!
  • Cat & Dog Lovers: We’ve made some more additions to this growing line – our customers are crazy about their pets! Four brand-new tee designs join our scarves and handwarmers.
  • Natural Cotton Throw Blankets: These are a couple of beauties! Available in 2 colors, natural or navy, – they will remind you of the high quality throws of the days gone by!

Spring Summer 2015

Shares 0

Photo Shoot & Development

Here at green 3 we are wrapping up our development phase and just waiting on a couple last minute samples – then the fun begins!

This week we started our photo shoot (see preview photos below) for Fall/Holiday! This is an exciting time for us as our artist, Alex, begins to design our new catalog filled with new products! We still have some holiday shots to take in a couple weeks and we’ll be all set to begin proofing followed by printing. Did you know our catalog is printed using soy-based inks on recycled paper?

Once that is done we start getting ready for our trade shows – this year we will take part in Wild Birds Unlimited, Atlanta International Gift & Home Furnishing Market, NY NOW & Wisconsin Holiday Market in Kohler Wisconsin (list subject to change).

In between all these trade shows we will move on to spring development and the cycle begins again!

Here are some fun fall accessory images from our photo shoot – which is your favorite?

dog-set fox-set owl-set skunk-set

Shares 0

New Spring-Summer Arrivals

Earlier this week we highlighted some of our new spring-summer 2014 women’s apparel. Today we are excited to introduce additional new items from our spring-summer collection. They are all made in the U.S.A. and feature environmentally-responsible fibers, ink and dyes. You can also view all of our spring-summer items here.

Local Shelter Tee Collection

This collection includes six “Local Shelter” tees: three for women and three for men. We will donate 10% of all profits associated with these tees to local animal shelters in our community who bring aid and comfort to animals in need. The USA-made, organic cotton tees feature water based inks and dyes, and are perfect for animal lovers everywhere.

   

   

   

 

Men’s Organic Tees

Our unisex tees are made from 100% organic cotton and feature environmentally-friendly, water-based dyes and inks. They are pre-shrunk, machine washable and dryable, and of course made in the U.S.A.

   

   

 

Junior Throws and Onesies

Our “Safari” junior throws are made from the same recycled cotton fabric as our sweaters and handwarmers. These adorable throw blankets are 40 x 30 inches, machine washable, dryable, and very soft. We also have “Wild Thing” organic cotton baby onesies to match!

   

   

   

   

 
By popular demand we are also now offering four different styles of junior throws with the option of personalization. In the same 40 x 30 size and knit with the same recycled cotton fabric as our other Junior throws, these four designs allow you to personalize with the name of your choice. Each name will be knit directly into the blanket as shown in the images here. Optionally, you can also purchase these throws without personalization.

   

   

 

Heirloom Blankets and Throws

These heirloom quality blankets and pillows are made from reclaimed and excess materials. Each item is unique, sewn by hand and incredibly beautiful. They are part of our Aspiro program that provides job and life skill training for adults with cognitive disabilities. The Woven Blanket is 58” by 58” and features squares of incredible high end woven cloth with a soft jersey back. Both the Woven Blankets and the Woven Pillows come in Spring, Fall, and Random color combinations. The Tee Blanket features squares of super soft jersey material and measures 63” by 63”.

   

   

   

 

We hope you enjoy our new items! Tell us — which one is your favorite?

Shares 0