A Family Affair

If you’ve been receiving our wholesale catalog over the last 3-4 years you most definitely noticed the common occurence of a changing clothing line.  Over those years however, one thing has stayed the same and maybe you’ve noticed or perhaps you haven’t.  The same model has been in our catalog since the spring of 2010.  In that first catalog her little sister was on the cover and they both were within the pages of it.

Little sister

Fast forward to our most recent catalog, flip to the back cover and you will find two little girls having fun with our sock monkey throws.  You may have already guessed but those two little girls belong to our model, making our catalog a true family affair! Here is an instagram photo of the girls getting ready for the shoot.

Daughters

10 Fun Facts

Over the years many unique things about our company have gone on without mention.  Not for any specific reason but maybe just for the simple fact that things get busy and frankly, often forgotten.  So today I thought it would be fun to let you in on a few fun and most likely unknown facts about green 3.

1)  Jim and Sandy Martin are married business partners and the owners of green 3.

2)  We will use three to four thousands holiday sweaters for our Christmas Sweater Skirt this season.

3)  We ship to over 1,000 speciality stores nationwide.

4)  The number 3 in green 3, stands for Jim, Sandy and their daughter Rachael.

5)  Our catalog model writes our blogs and newsletters.

6)  We will use roughly, 35,000 ties this season to produce our Tie Wrap Skirt.

7)  Our most popular item is the Santa Double-Up Tee.

8)   In addition to specialty stores, we also sell to many museums.  Including the Museum of Folk Art in Manhattan, the JFK Presidential Museum, and the Art Museums in Philadelphia, Houston, and Seattle.

9)  Our first catalog or brochure, as we called it then, was made up of only one page.  The images were hand drawn t-shirts and all of them were white.

10)  Our first office was just one room in an old, closed department store.  We now occupy 18,0000 square feet of space.

FAQ

We are grateful for people’s interest in our company and wanted to provide a few answers to our most frequently asked questions.

Why was green 3 started?

Sandy Martin is the founder and president of green 3. Sandy grew up in the rural Midwest, dreaming of brighter lights and bigger cities. After graduating from high school, Sandy left small town life behind and began an education and career that would take her to Africa, Asia, Europe, and the Middle East. Her expertise in product development was eclipsed only by her love of family. Still shy of the age of 40, and at the height of her corporate career, Sandy decided to “retire” and dedicate herself to being the best mom she could be. In between soccer games, parent-teacher conferences, and volunteer work, Sandy kept one eye on the ever-changing feminine apparel marketplace. Personally frustrated by designers who lacked imagination, retailers who didn’t understand fit, and manufacturers who valued a nickel more than the environment and communities they operated in, Sandy decided to re-enter the game with a women’s company of her own in 2006.

What is the Oshkosh B’ Gosh connection?  

Sandy’s husband, Jim Martin, worked for Oshkosh B’ Gosh for many years as EVP of Design, Merchandising and Product Development.  When B’Gosh was sold in 2005 there were many displaced employees looking for new employment.  Jim joined his wife at green 3 and together they were able to hire many former Oshkosh B’gosh employees, several of whom Jim knew personally.  They are fortunate to have their business in an area that is rich in talent and people familiar with the industry.

How many green 3 employees were former Oshkosh B’gosh employees? 

8 in art, technical design, sewing and distribution.

What is organic cotton? 

In the simplest of terms, organic cotton means that the crop is raised without the use of pesticides or harmful chemicals.

What is recycled cotton? 

There are really two categories of recycled cotton; there is post-consumer and pre-consumer. What we use at green 3 is pre-consumer recycled cotton. The difference between the two, is that post-consumer means it’s something that an individual actually owned, got rid of, and then the item was turned into something else. Pre-consumer, which is what we use here, is actually waste and scrap that comes from factories that are making other apparel items or furniture upholstery. The excess fabric is cut off and the scraps would normally be thrown away.  Instead, we come in and take those scraps and actually use it to create new yarn.  That yarn is what we use to knit our recycled cotton items.

What are water based inks? 

We use water-based inks, as opposed to traditional plastisol screen printing – plastisol is the rubbery underlay that you find in most conventional screen print applications. Plastisol is a petroleum-based product. Everything that we use is a water-based product. The advantages, beyond the environmental benefits, are that the hand is incredibly soft, completely breathable, the screen print will not crack or peel, and can’t fade.

What does re-engineered mean?  

The re-engineered product category is exactly what it sounds like;  it’s taking items that are currently one thing and turning them into something else.  In the green 3 re-engineered items, we’re using reclaimed items, cutting them up into various shapes, and then re-sewing them into brand new and different items. Many of these items do come from thrift stores but we thoroughly wash all items before transforming them into new product.

How do I request a wholesale catalog?  

There is a short approval process to receive our wholesale catalog and you can start that process here.

What trade shows do you attend?

We travel to trade shows in the spring and fall each year and that generally includes the following locations;  Atlanta, Chicago, Las Vegas and New York.

When did your company store open?  

Our company store opened in August of 2011 when we moved our facility to a larger building.  We had a layout that provided extra space for a storefront and we obviously had the inventory to fill it.  This is our only store location.

Have a question?  Email us at info@green3apparel.com

 

 

 

Music To My…Catalog? Part 2

Like we promised last week, here are the rest of our catalog covers with links to the songs that inspired their titles.  Oh and also a look at our newest Fall 2012 cover!

Fall 2011, “Forever Autumn”.  A beautiful song that is somewhat under the radar, performed by the Moody Blues.  As expected, very orchestral, deep, and classic Moody Blues.

Spring 2012 , “Time of the Season”.  Honestly, no heavy meaning here!  Just a personal indulgence for me.  This is one of my favorite 60’s songs, and features a classic bass line that has served as inspiration for many bands that followed.  This song feels like summer.  It makes you want to put the windows down and drive just a little faster!

Fall 2012, “Harvest Moon”.  Neil Young is an icon, and as of late is making a comeback in many ways.  His sound and style are distinctive, and his influence can be found in contemporary artists like John Mayer and others.  The sound and lyrics of this classic Fall song are perfect for the look and feel of our brand this season.

So what do you think?  We will be sending out our new catalog to our wholesale customers in early July and we can’t wait for you to see all of our new Fall and Holiday items!  (psst…see that QR code on the cover, we’ll tell you ALL about it in an upcoming post).

Music To My…Catalog? Part 1

As many of you know Sandy Martin started green3 in 2006 and was later joined by her husband Jim.  Today, Jim is hear to share a little secret with you about how each of our catalogs are named.

green3’s first true catalog was released in the Fall of 2009, and featured a combination of immediate Fall deliveries, as well as a glimpse of what Spring 2010 was going to look like.  I had been a fan of George Winston’s classic piano album “Winter into Spring”, and it seemed like a perfect name for this catalog.  I also liked the idea of “naming” catalogs, as opposed to just having the season and year on them.  With that, the concept of linking every green3 catalog with a seasonally appropriate musical reference was born. 

Spring 2010, “ Morning Has Broken”.  This Cat Steven’s song fit for many reasons.  Obviously this song has strong references to the newness associated with the Spring season, but also we were coming off the global financial meltdown of 2009, and everyone was hopeful that 2010 was going to be the start of a recovery.

Fall 2010, “Autumn Leaves”.  This song has been performed by many artists, but was made famous by the incomparable Nat King Cole.  This is a beautiful song about more than just the change of seasons.

Spring 2011, “Summer in the City”.  This is the summertime classic by The Lovin’ Spoonful.  Our Spring 11 line featured many sun drenched colors, and at the time we were really inspired by the revitalization of many urban settings across the US.  This song seemed like a perfect match.

We will post up the remaining catalog names next week and Jim will be back to reveal the name and image of our Fall 2012 catalog!

Feeling Like Fall?

Thankfully we do have a few months of warm weather to look forward to yet, but a few weeks ago we had to channel a bit of autumn for our Fall/Holiday photo shoot.  It was a blue sky and brisk kind of morning, when we arrived at our lakeside, shoot location.  This venue offered up many great shots inside and out. Although an hour after our arrival the lake fly invasion happened. They must have been hatching at that exact moment, filling up all the windows with their little bodies.   Our hopes for some outdoor photograph’s “buzzed” right by!

A little tweaking.

Minus that unexpected arrival , our Fall 2012 catalog shoot went smoothly. We are all excited for the new line, as we have incorporated many high end fabrics into it.  Some of our new pieces are fun and playful and others have a dressed up feel to them.  A wide variety for many fashion tastes and all of our pieces keep our environmental promise at the fore front of production.

An unexpected hug for our mommy model.