The story begins before our retail store opened, at a time when we didn’t have an outlet for items that were irregular, damaged or defective. They just sat in boxes. Like all clothing manufactures, there is a percentage of inventory that has some sort of imperfection, which would then normally become waste product. Sandy and Jim began talking about how to reduce this product waste. It’s because of this, that our double-up tees were born.
At this point, there was an emerging trend within the mens wear market, of wearing a short sleeve polo shirt over a long sleeve t-shirt. With Jim’s background in the children’s apparel market he had seen this type of shirt and it was very common. An inset sleeve sewn in, to have the appearance of a layered look. Sandy and Jim decided to try it out as a new line item. We then cut the sleeves off of the damaged and defective tees and sewed them into our short sleeve t-shirts. We did it and the response was unbelievably strong. There was really nobody doing it in our market place and what began as a way to utilize waste, turned into a signature item for us.
We continue to use our damaged and defective product when possible. We use the sleeves or we will cut up the t-shirts and sew them into new sleeves. However, because demand is so great we actually now have to manufacture the sleeve detail from scratch, along with using our irregular waste product. As we prepare for our spring 2013 line, we will be featuring a new item that will again achieve the layered look without the layers. This time it will be a plunging v-neck with an inset contrast color and we can’t wait to show you! Every garment tells a story and that is the story of our double-up tees.
I hope that our sneak peak earlier this week got you excited for our new spring line. Today I’d like to show you a few shots right from the catalog and explain in a bit more detail about these specific pieces.
First we have our long spring skirt. This skirt was inspired by the ever fashionable maxi that has become an essential for every spring and summer wardrobe. Playing off of our popular panel skirts we sought out to create a longer version that stayed true to our brand design. We recently bought out the remaining fabric inventory of a high end USA women’s clothing company that recently closed. (I will tell you all about it in an upcoming post!) This skirt is the first item made from some of the beautiful summer weight fabrics. The fabrics used make this piece the perfect skirt for the season. The skirt is paired with our Rose Tee and the color combination is a beautiful rendering of the colorful blooms of spring.
- Beautiful summer weight fabrics.
A few of our t-shirts in the line are described simply as this, Power Tee, Perfect Tee, Beautiful Tee, and Change Tee. Each of these are a white t-shirt with a strong expression cascading across the front. Empowering women with powerful phrases is what we hope to achieve with these shirts.
- ”Never underestimate the power of this woman”
This next item we are excited about because we hope it will evoke a fun and fresh nostalgic feeling in our customers. We’ve used classic summertime icons with a bright color pallet. The sunburst and flamingo shirts come in a t-shirt, tank AND long sleeve double-up giving you a variety to choose from. The flamingo/sun sweater skirt and the dot/stripe sweater skirt have a fun beachy vibe. The dot/stripe skirt has the same color scheme but without the flamingo/sun icons.
These items are available for wholesale purchase now and will ship at the end of January. For our retail customers these items will be available for purchase online and at our store at the end of January. Happy shopping!
Good morning, we wrapped up our spring wholesale catalog shoot and are now ready to give you a sneak peek. A lot of hard work goes into making a catalog. From developing the ideas and the line, coordinating the shoot, shooting and getting everything ready for print, it really takes a team effort to get it into your hands.
For this catalog, we shot at a cute 50′s diner in Princeton, Wisconsin. If you find yourself passing through Princeton, make sure to stop at Momma’s Diner for one of their delicious strawberry milkshakes! So good! We also shot at Hrnaks flower shop in Oshkosh. Both places were fun, friendly and very accommodating. A BIG thanks to them! Fun, fresh, flowers and the 50′s seem to sum up our spring photo shoot! Enjoy!
- Our art director making sure things are straight.
- Jane and Sandy posing for the camera!
- Having fun!
- Getting ready for the final shot of the day.