As many of you know Sandy Martin started green3 in 2006 and was later joined by her husband Jim. Today, Jim is hear to share a little secret with you about how each of our catalogs are named.
green3’s first true catalog was released in the Fall of 2009, and featured a combination of immediate Fall deliveries, as well as a glimpse of what Spring 2010 was going to look like. I had been a fan of George Winston’s classic piano album “Winter into Spring”, and it seemed like a perfect name for this catalog. I also liked the idea of “naming” catalogs, as opposed to just having the season and year on them. With that, the concept of linking every green3 catalog with a seasonally appropriate musical reference was born.
Spring 2010, “ Morning Has Broken”. This Cat Steven’s song fit for many reasons. Obviously this song has strong references to the newness associated with the Spring season, but also we were coming off the global financial meltdown of 2009, and everyone was hopeful that 2010 was going to be the start of a recovery.
Fall 2010, “Autumn Leaves”. This song has been performed by many artists, but was made famous by the incomparable Nat King Cole. This is a beautiful song about more than just the change of seasons.
Spring 2011, “Summer in the City”. This is the summertime classic by The Lovin’ Spoonful. Our Spring 11 line featured many sun drenched colors, and at the time we were really inspired by the revitalization of many urban settings across the US. This song seemed like a perfect match.
We will post up the remaining catalog names next week and Jim will be back to reveal the name and image of our Fall 2012 catalog!