The Story of a Green 3 Catalog

Have you ever wondered why catalogs are made the way they are? Why some clothes are on people and some are just on a mannequin, or why some garments are laid flat? Today, behind the desk of Green 3 Apparel, we have answers just for you!

How long does it take to create a Green 3 catalog?

The creation of the catalogs can take months for planning, production and final touches. It starts with co-founders Sandy and Jim Martin thinking of big ideas from Green 3’s next season. They have a general idea of page count and categories, but not always what products will go on what pages.

Layout begins when there’s a better idea of how the catalog will come together. Templates are made and sent to Alex, our in-house graphic artist, who does proportion, spacing and sizing adjustments.

How do you decide which photos of people or mannequins to use?

When we create any garments for Green 3, we have a checklist in mind for our loyal customers:

1. Does it appeal to you?

2. Does it feel good?

3. Does it fit?

4. Can you afford it?

5. Where is it made?

With that in mind, we look for the best images that will help you see what needs to be seen, which are the graphics we design and the details of the garment. We plan our big ideas and decide which look is best for our fit and sizing. We also consider what products are being shown and the emotions. When we display our Halloween idea, we LOVE when our model, Jane, is having a blast, because we know that your consumers will love having fun, too.

How do you decide which order to place your ideas?

This upcoming catalog for our fall/holiday lines will be the first time we are using a full page for our big ideas. We are doing this to show our customers what we think are the most important trends for the upcoming season. We also consider which products can be adjacent to each other. For example, our catalog features our Halloween and Fall line right next to each other.

How many catalogs are printed?

This next season, we are printing 7,000! We give these to our sales representatives and customers, just like you!

I love Green 3 and I need it NOW for my store! Please give me a catalog!

Looking to get Green 3 for your retail stores? Our website not only features everything from the catalog online, but we also have a request form to get a catalog. We just need a little information from you! We can send it electronically or through mail- whichever is most convenient for you. Click here if you just HAVE to have Green 3!

Okay, I don’t own a store. Now what can I do?

Green 3, although more of a wholesale company, also offers retail products. Check out our website here, and don’t forget about our weekly sales!

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Behind the Scenes: Fall/Winter Preview

When green3 shoots for our catalogs, it’s not always just serious and professional.

Jane on the set of the green 3 Fall/Winter catalog shoot.

Jane on the set of the green 3 Fall/Winter catalog shoot.

Over the course of 5 days, green 3 had more than 2000 photos taken with tons of new garments for when the leaves start to change and snow begins to fall. We know we have a few months before that, seeing as it’s finally warming up a bit across Wisconsin, but here’s a glimpse behind the curtain into what we’re doing this year.

Jane trying on our paw-friendly clothing.

Jane trying on our paw-friendly clothing.

In order to get certain shots, the photographer must get the model to pose in a various amount of ways, or even get her to laugh a little, to get the photo that truly represents what green 3 is about: femininity, individuality, and fun!

Our big idea #1 is Holiday. What started as Jane trying to balance turned into…

Jane acting like herself to represent green3.

Jane representing the coziness of the Holidays.

Jane is wearing the printed scarf and matching skirt, with the holiday long-sleeve shirt.

Jane is wearing the printed scarf and matching skirt, with the holiday long-sleeve shirt.

For example, in the below shot, Jane was told to act like a vampire so that she could represent a woman who is mysterious and goth. She couldn’t help but laugh and have fun making silly faces toward the camera.

Fall/Winter Preview

Jane doubled over after asking to act like a vampire.

However, the end shot was phenomenal, and captures our big idea #3: Halloween.

Jane is sporting our Halloween idea, a layered skull shirt, accompanied with the skull scarf, hand warmers, and boot cuffs.

Jane is sporting our Halloween idea, a layered skull shirt, accompanied with the skull scarf, hand warmers, and boot cuffs.

Our #4 big idea is Fall– Jane needed to get some giggles out before she could deliver the true, Fall smile.

Behind the Scenes: Fall/Winter

Jane couldn’t hide her giggle during the Fall photo shoot.

Jane rocking the layered fox shirt with the printed skirt.

Jane rocking the layered fox shirt with the printed skirt.

We fully believe in everyone’s true self, which is why we are proud of the way our photo shoots are conducted.

We even included Ms. Belladonna in our photo shoots. Being an Italian beauty, she adores modeling. She does work for treats, pasta, or whatever happens to be cooking in your kitchen. More of Bella can be found on Twitter, Instagram and Facebook.

Bella

Ms. Bella with Jim Martin, co-founder of green3 apparel.

We are launching new scarves, hand warmers, shirts, skirts and sweaters, all which are the same organic cotton and recycled or re-purposed materials. Stay tuned to read about where the inspiration comes from, the story behind each piece of cloth, and when these gems will be released!

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Bella’s Debut!

Who remembers this cute little face from November?

Bella as a puppy

Bella is ready to make her debut here at green 3!

Bella (or LL Belladonna) is a Lagotto Romagnolo (Italian Water Dog). Written evidence places this breed in Romagna as early as the 1600 and throughout the 19th century. Aside from being a water dog the Lagotto was the breed of choice to hunt truffles between the two World Wars. Today the Lagotto Romagnolo is the only purebred dog in the world recognized as a specialized truffle hunter (AKC.org).

Bella participated in her 2nd photo shoot on Friday, May 9th where she modeled a couple dog sweaters for the 2014 Fall/Holiday line. A matching owner scarf will also be available so you can be as stylish as possible during your morning walks!

She spends most of her work days here at the office in the morning where she can watch over everyone and get her work done. Right away in the morning she must make the rounds and say good morning to each and every team member. She also alerts everyone when our UPS driver, Eric, is here with a delivery. Then in the afternoon she heads home for an afternoon nap and some R & R. Some work days she needs time away and visits her friends at Doggie Daycare for a day of fun and playtime (or the occasional grooming session).

Because Bella is a fashionable Italian, and now has experience as a model, she is looking to expand her role at Green 3.  We are excited to announce her new position as Fashion Consultant.  Bella will be tweeting her thoughts on upcoming Green 3 styles, colors, and trends.  She also will weigh in on trends in the marketplace and in popular culture in general. Beginning Monday, June 9, 2014 you can follow her tweets on all these topics and more!

You can follow her on Twitter @Bella_green3

Bella 480x480

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Photo Shoot & Development

Here at green 3 we are wrapping up our development phase and just waiting on a couple last minute samples – then the fun begins!

This week we started our photo shoot (see preview photos below) for Fall/Holiday! This is an exciting time for us as our artist, Alex, begins to design our new catalog filled with new products! We still have some holiday shots to take in a couple weeks and we’ll be all set to begin proofing followed by printing. Did you know our catalog is printed using soy-based inks on recycled paper?

Once that is done we start getting ready for our trade shows – this year we will take part in Wild Birds Unlimited, Atlanta International Gift & Home Furnishing Market, NY NOW & Wisconsin Holiday Market in Kohler Wisconsin (list subject to change).

In between all these trade shows we will move on to spring development and the cycle begins again!

Here are some fun fall accessory images from our photo shoot – which is your favorite?

dog-set fox-set owl-set skunk-set

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An Alley-Oop!

Wikepedia states that an alley-oop in “basketball is an offensive play in which one player throws the ball near the basket to a teammate who jumps, catches the ball in mid air and immediately scores a basket, usually with a slam dunk. The alley-oop combines elements of teamwork, pinpoint passing, and timing.”

We recently caught an alley-oop from another USA made apparel company.  A mere fifteen miles west of Green3, Ripon Athletic of Berlin, Wisconsin is “a custom manufacturer of jackets and uniforms for institutional team apparel.”  We’ve teamed up with them and Uncommon Goods to offer a unique piece of clothing.  Aptly named “the athletic skirt” you may just get the urge to play a quick game of b-ball while wearing it!

This new lot of skirts are sewn together using discontinued, excess and remnant athletic material from Ripon Athletic.   To be more specific, some of the fabrics might be excess softball pant material or discontinued fabric from the Baltimore Ravens or the Montreal Canadians previous uniforms.

The athletic skirt isn’t available yet, but once fall is here you’ll be able to purchase it through Uncommon Goods.  If you are interested in purchasing something today, with a similar design and story, you can buy this skirt now.  It’s a bridesmaid “dress” you’ll wear again and again and again…for real!

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