The Story of a Green 3 Catalog

Have you ever wondered why catalogs are made the way they are? Why some clothes are on people and some are just on a mannequin, or why some garments are laid flat? Today, behind the desk of Green 3 Apparel, we have answers just for you!

How long does it take to create a Green 3 catalog?

The creation of the catalogs can take months for planning, production and final touches. It starts with co-founders Sandy and Jim Martin thinking of big ideas from Green 3’s next season. They have a general idea of page count and categories, but not always what products will go on what pages.

Layout begins when there’s a better idea of how the catalog will come together. Templates are made and sent to Alex, our in-house graphic artist, who does proportion, spacing and sizing adjustments.

How do you decide which photos of people or mannequins to use?

When we create any garments for Green 3, we have a checklist in mind for our loyal customers:

1. Does it appeal to you?

2. Does it feel good?

3. Does it fit?

4. Can you afford it?

5. Where is it made?

With that in mind, we look for the best images that will help you see what needs to be seen, which are the graphics we design and the details of the garment. We plan our big ideas and decide which look is best for our fit and sizing. We also consider what products are being shown and the emotions. When we display our Halloween idea, we LOVE when our model, Jane, is having a blast, because we know that your consumers will love having fun, too.

How do you decide which order to place your ideas?

This upcoming catalog for our fall/holiday lines will be the first time we are using a full page for our big ideas. We are doing this to show our customers what we think are the most important trends for the upcoming season. We also consider which products can be adjacent to each other. For example, our catalog features our Halloween and Fall line right next to each other.

How many catalogs are printed?

This next season, we are printing 7,000! We give these to our sales representatives and customers, just like you!

I love Green 3 and I need it NOW for my store! Please give me a catalog!

Looking to get Green 3 for your retail stores? Our website not only features everything from the catalog online, but we also have a request form to get a catalog. We just need a little information from you! We can send it electronically or through mail- whichever is most convenient for you. Click here if you just HAVE to have Green 3!

Okay, I don’t own a store. Now what can I do?

Green 3, although more of a wholesale company, also offers retail products. Check out our website here, and don’t forget about our weekly sales!

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