Behind the Scenes: Fall/Winter Preview

When green3 shoots for our catalogs, it’s not always just serious and professional.

Jane on the set of the green 3 Fall/Winter catalog shoot.

Jane on the set of the green 3 Fall/Winter catalog shoot.

Over the course of 5 days, green 3 had more than 2000 photos taken with tons of new garments for when the leaves start to change and snow begins to fall. We know we have a few months before that, seeing as it’s finally warming up a bit across Wisconsin, but here’s a glimpse behind the curtain into what we’re doing this year.

Jane trying on our paw-friendly clothing.

Jane trying on our paw-friendly clothing.

In order to get certain shots, the photographer must get the model to pose in a various amount of ways, or even get her to laugh a little, to get the photo that truly represents what green 3 is about: femininity, individuality, and fun!

Our big idea #1 is Holiday. What started as Jane trying to balance turned into…

Jane acting like herself to represent green3.

Jane representing the coziness of the Holidays.

Jane is wearing the printed scarf and matching skirt, with the holiday long-sleeve shirt.

Jane is wearing the printed scarf and matching skirt, with the holiday long-sleeve shirt.

For example, in the below shot, Jane was told to act like a vampire so that she could represent a woman who is mysterious and goth. She couldn’t help but laugh and have fun making silly faces toward the camera.

Fall/Winter Preview

Jane doubled over after asking to act like a vampire.

However, the end shot was phenomenal, and captures our big idea #3: Halloween.

Jane is sporting our Halloween idea, a layered skull shirt, accompanied with the skull scarf, hand warmers, and boot cuffs.

Jane is sporting our Halloween idea, a layered skull shirt, accompanied with the skull scarf, hand warmers, and boot cuffs.

Our #4 big idea is Fall– Jane needed to get some giggles out before she could deliver the true, Fall smile.

Behind the Scenes: Fall/Winter

Jane couldn’t hide her giggle during the Fall photo shoot.

Jane rocking the layered fox shirt with the printed skirt.

Jane rocking the layered fox shirt with the printed skirt.

We fully believe in everyone’s true self, which is why we are proud of the way our photo shoots are conducted.

We even included Ms. Belladonna in our photo shoots. Being an Italian beauty, she adores modeling. She does work for treats, pasta, or whatever happens to be cooking in your kitchen. More of Bella can be found on Twitter, Instagram and Facebook.

Bella

Ms. Bella with Jim Martin, co-founder of green3 apparel.

We are launching new scarves, hand warmers, shirts, skirts and sweaters, all which are the same organic cotton and recycled or re-purposed materials. Stay tuned to read about where the inspiration comes from, the story behind each piece of cloth, and when these gems will be released!

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